Blog: When is a consolidator, not a consolidator? The question Barton, Jelf and Reid’s Partners& hopes to answer

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“Our belief is that SME business requires advice, we are certainly not going to centralise. If anything we will put more [SME business] into the hands of account executives. We think it [the call centre approach] is a fundamental mistake. We are a community-based broker and it is entirely inappropriate to segment yourself away from your community by putting it into a call centre.”

These words were spoken by Phil Barton. Not this week as his new venture Partners& was unveiled, but in 2014 when

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