Interview: Starting up on your own

James Noble

Why did you decide to start the business?
It was off the back of my own experience of getting car insurance for the first time. I quickly learned that it’s very daunting for a first time driver and a young person. There are a lot of things in insurance that you don’t necessarily understand, for example excesses, different levels of cover and comprehensive third party.

I saw a gap in the market for a company that actually guided young people through that process and made it easier for them to

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