Interview: Starting up on your own

Ida Axling
@BrokingIda
04 Dec 2018

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Why did you decide to start the business?
It was off the back of my own experience of getting car insurance for the first time. I quickly learned that it’s very daunting for a first time driver and a young person. There are a lot of things in insurance that you don’t necessarily understand, for example excesses, different levels of cover and comprehensive third party.

I saw a gap in the market for a company that actually guided young people through that process and made it easier for them to

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