In-depth - cyber: Selling cyber

As the online threats to both commercial and personal clients grow, brokers have a vital role to play in educating their customers and evolving the way the cover is sold

Getting clients to engage with the ever-widening range of cyber threats they face – both as businesses and individuals – is a key challenge for brokers.

Many clients are simply not aware of the risks or the potential consequences. Others are put off by the policies on offer and what they see as confusing wording, a problem exacerbated by the lack of consistency across the market. 

The combination of insurance and tech speak often makes for policies that leave clients baffled and unsure of what