Broker Expo 2023: Brokers need not fear getting ‘rinsed’ exploring AI adoption

data strategy for AI

Brokers need not go for a ‘big bang’ transformation programme when it comes to introducing artificial intelligence into their business; but gain confidence incrementally by experimenting and trying things.

That was one of the take home messages from the panel during the session Friend or foe? How can the broker community integrate and capitalise on AI tools? at the Broker Expo in Birmingham last week.

Innovative Risk Labs CEO and co-founder Ed Gaze told delegates: “Insurance is driven on relationships and those relationships can withstand a lot of inefficiencies because they are built on trust.

“But ultimately more businesses are looking for the best price and cover and AI can help with that

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options


Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Arch goes live on Applied

Applied has confirmed that Arch Insurance has launched a specialist property owners insurance product on its commercial e-trading panel.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: