Applied report shows UK brokers ahead of digital curve
A survey by software house Applied Systems has shown that UK brokers are better at using technology to analyse data than their peers worldwide.
The research outlined that globally 20% use data analytics applications to gain insights from their broker management system data.
This rises to 47% for UK brokers.
Complex
The report noted: “Ambivalence to adopting data analytics is likely due to the misconception that it is too complex and technical for brokers to manage on their own.”
The survey q
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