Applied report shows UK brokers ahead of digital curve
More UK brokers are using digital platforms to analyse data and drive business but more can be done with mobile tech and customer apps and portals.
A survey by software house Applied Systems has shown that UK brokers are better at using technology to analyse data than their peers worldwide.
The research outlined that globally 20% use data analytics applications to gain insights from their broker management system data.
This rises to 47% for UK brokers.
Complex
The report noted: “Ambivalence to adopting data analytics is likely due to the misconception that it is too complex and technical for brokers to manage on their own.”
The survey
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