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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
 

Profile: Game of two halves

You could forgive Aviva’s Phil Bayles for feeling sick as a parrot having to take over from the ever-popular Janice Deakin but, despite the challenges, the interim intermediary and partnerships director is hoping to prove he is more than just a…

No rest for the wicked

August is usually when we reach the peak of the silly season (if you take a positive view of it – many would term it the trough).

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