Brokers have lined up to criticise Aviva’s “swingeing approach” to its commercial fleet business. In particular, the insurer’s so-called “broad-brush approach” to underwriting was cited as having no “rhyme or reason”.
Initial reports suggested the provider was looking to cut its fleet business by £100m, but this figure was subsequently denied by Phil Bayles, interim intermediary and partnership director.
Yet the challenge that Aviva faces trying to overhaul the performance of its commercial moto
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