Bruce promoted to Brown & Brown Europe role as move to rebrand GRP gathers pace

Mike Bruce

Mike Bruce has been promoted to CEO of Brown & Brown Europe, as the firm continues on the path to rebrand Global Risk Partners.

US giant Brown & Brown completed the takeover of GRP in July last year for £1.48bn.

In his new role, Bruce, pictured, will lead Brown & Brown’s overall European strategy.

A spokesperson confirmed there will be no new GRP boss or further changes to UK management, with Bruce’s remit being expanded.

Brand

For several months, GRP has been flagging its ownership, with each acquisition labelling itself repeatedly as a Brown & Brown company.

Any change would likely be for the GRP holding company

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

Lycetts buys broker Cheviot

Lycetts has strengthened its presence in the North East, purchasing fellow Newcastle-based broker Cheviot Insurance Services.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: