Ripe Thinking ready to strike first buy

Paul Williams, CEO, Ripe Thinking

Ripe Thinking is gearing up to make its first acquisition having grown to more than 280,000 policyholders organically since being founded in 1997.

CEO Paul Williams told Insurance Age that he would be surprised if the business had not made its first buy within the next 12 months.

“There are plenty of areas where there may be existing businesses out there that are in a specialism already but they have the challenge of finding it hard to grow,” he stated. “That is generally because they haven’t got the digital marketing capabilities or the platform or the cash to be able to drive the marketing.

“We can acquire businesses and re-engineer

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