In Depth - How brokers can still succeed in personal lines
Martin Friel explores how brokers in the personal lines space can gain the upper hand over direct writers and learns how technology and, surprisingly, regulation are creating fresh opportunities for intermediaries
It could be suggested by some that brokers shouldn’t be operating in personal lines in 2022. Their continued presence in this space not only defies expectations, it almost defies logic. The arrival of Direct Line should, some believe, have been the end for brokers, but they stuck around.
Then the direct bandwagon was given a huge boost with the arrival of the aggregators. That was again supposed to be the death knell for brokers, but, once again, they simply rolled up their sleeves and played
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Allianz U-turns on dropping LV brand with deal extension
Allianz has reversed its plans to shift away from the LV brand and has struck a new multi-year deal to continue using it for home, car and pet insurance.
Beazley shareholders give near unanimous approval paving way for Zurich takeover
Beazley shareholders have given the green light for the £8.1bn Zurich deal, with 99.9% of votes cast in favour clearing the way for the transaction to go ahead.
People Moves: 20 – 24 April 2026
Keep up to date with the latest personnel moves in insurance.
Biba 2026 Countdown: UGL’s Derek Coles
Derek Coles, CEO of UGL, suggests Biba is often a tale of two breakfasts, compares Brendan McManus to Ben Stokes and recommends a watering hole for some downtime away from the conference centre.
Top 100 broker claims UK first with ChatGPT insurance app for small businesses
Simply Business has launched a business insurance app in ChatGPT, in what it claimed is a UK first.
Clegg Gifford joins Willis Networks panel
Clegg Gifford and Willis Networks have teamed up in a move designed to broaden wholesale and Lloyd’s access for the network’s members.
Watkins joins SRG after almost a decade at PIB
Zoe Watkins is set to take on the head of private clients post at Specialist Risk Group at the end of June.
Ageas and Saga add home to partnership
Ageas UK and Saga have launched a home insurance proposition for the over-50s, labelling the move as a “milestone”.