Sense Risk Solutions founder Emily Kenna: A culture of flexibility is key for success

Based in Bristol, Emily Kenna, founder and director, started Sense Risk Solutions in 2019 with the aim of educating clients on what insurance is best for them.

The business was originally an appointed representative and then moved to being directly authorised after two years.

Her husband, Steve [Kenna], joined the company in 2020 to help the business grow, he had previous experience as an insurance underwriter.


Kenna started her career in insurance as a graduate trainee at Zurich, but then quickly decided she wanted to be a broker and went to work for a small independent firm.

When Kenna went into broking she initially felt lost. “I felt

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Broking Success: Right opportunity

Matthew Collins, founder and managing director of Ascend Broking, targets growing from £14m to £50m gross written premiums in five years as the firm positions itself as a viable alternative to larger brokers.

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