Top 50 2017 - Insurer perspective
Stand out from the crowd: Brokers need to differentiate to compete with the competition in personal lines, writes David Skinn
A strong, independent broker sector is essential for the personal lines insurance market, bringing benefits to both consumers and insurers. But, with brokers facing a number of challenges, keeping the customer at the heart of their business is key to future success.
These challenges grow out of changes in insurance purchasing trends. As well as the growth of direct players, the digital agenda means that customers’ expectations are changing and many now choose when and how they buy insurance.
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