Google: Brokers are an important part of the value chain

David Black

Tech disruption is a topic on everyone’s lips. It feels like a tech-enabled product or InsurTech is being launched every day, with the pace of change only increasing.

Google is one big name that has taken a keen interest in the potential for technological innovation in the insurance industry.

When Google-owner Alphabet invested a nine-figure sum in software house Applied Systems in October 2018, concerns were raised about the place of brokers in the tech giant’s visions for the industry.


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