The evolution of risk for digital media
The media industry is dealing with an increasing array of threats as technology transforms the sector. Chubb's Siân Rolfe explains why brokers need to constantly review policy offerings to make sure the demands of multi-channel/ multi-platform clients are met.
Digitalisation has transformed the media industry beyond recognition in the last 20 years. The development and almost ubiquitous use of smart phones in particular has meant that many people are almost permanently online and “consumption” is more than just habitual - it has become ingrained in the very fabric of our lives. This technological shift has driven a relentless demand for new content.
The media industry has responded by traversing a fine line between meeting these non-stop
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