SME now and the future: Protecting your public face
Reputations can be won or lost at tremendous speed in the social media world and brokers are a key part of the fight to help SME clients protect how they are perceived online, writes Edward Murray
It is one thing having a dissatisfied client running a business down to a friend in the pub; it is quite another if they air their grievances to the world on social media. But many SMEs just do not pay enough attention to these online conversations.
The stats outline why it is so important for companies to build and protect a good reputation (see box below), but incredibly, 40% of SMEs do not monitor what people are saying about them online, according to research from Zurich’s Risk Index.
It
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Technology
Premium Credit signs up another top 100 broker
Premium Credit has signed a three-year agreement to be One Sure’s exclusive provider of premium finance for personal lines.
End of Year Review 2025: Open GI’s Neil Hart
Neil Hart, chief sales officer at Open GI, reflects on the ‘old chestnut’ that the cheapest cover isn’t always the best and suggests ‘His Highness’ as his darts alter ego for the World Darts Championship at Alexandra Palace.
End of Year Review 2025: VIPR’s Paul Templar
VIPR CEO and co-founder Paul Templar is impressed by the MGAs publicly committing to modernisation and brokers championing data transparency; whilst also paying homage to British mathematician Ada Lovelace.
End of Year Review 2025: Claims Consortium Group’s Rob Stewart
Rob Stewart, commercial director at Claims Consortium Group, hails the surge of tech talent joining traditional broking groups and hopes for a ‘proper summer holiday’ next year.
End of Year Review 2025: nCino’s Ashleigh Gwilliam
Ashleigh Gwilliam, director of insurance at nCino calls for more to be done to make insurance careers genuinely attractive to young talent and predicts AI will be handling first-pass underwriting decisions on at least 30% of SME commercial risks by the end of next year.
HNW brokers ‘one generation from closure’ if they fail to engage new wealth
Failure to engage with high-net-worth clients that fall within the ‘new wealth’ category could see brokers disappear within a decade, unless they change their traditional mindsets.
Hadron confirms 10 MGA deals as its nears £200m UK GWP
Hybrid carrier Hadron has today revealed plans to enter the European Union after confirming it expects to end 2025 with over £200m in gross written premiums in the UK.
ERS MD eyes international and motor innovation opportunities after Starr buy
While it is business as usual for ERS brokers and clients following the acquisition of parent IQUW by Starr this week, managing director Martin Hall is already spying future opportunities, especially for its motor innovation team.