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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
 

News review: March

MMA outlined 'phase two' of its commercial roll out with the establishment of three new regional trading centres.

Aviva launches media product

Aviva has launched a specialist media insurance product covering a range of businesses including on and offline publishers, marketing and advertising companies, photographers, broadcasters and local media.

Aviva launches claims guides

Aviva has launched a series of online guides aimed at providing brokers with more details about the claims process which they can use to help customers understand the process.

One in five admit to insurance 'fronting'

New research from the Motor Insurers Bureau (MIB) and Aviva reveals that 70% of UK drivers do not understand what 'fronting' means, but that one in five of those that do understand the term admit to it.

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