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Aviva

Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers.  Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
 

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An uphill struggle

The insurance industry and police have recently joined forces in an initiative designed to quash fraudulent activity, however it continues to rise, particularly in the motor arena. Liz Booth uncovers some typical attempts to defraud

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What the papers say

Insurance Age editor, Martin Friel, talks to David Ross, head of media relations at the CII, and Insurance Age news editor Louise Meeson about how the press dealt with the leading stories in October

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Brace yourself

While businesses have become more vigilant in preparing for the worst, insurers must make certain they provide suitable risk management. Liz McMahon explores how brokers are getting in on the act

Back to business

Janice Deakin, corporate sales director at Aviva UK general insurance, is busy explaining to brokers Aviva's strategy as it seeks to push up rates and keep commissions under control, writes Andrew Tjaardstra.

Brand strategy

Advertising is difficult but it pays to do it well - even more so in a recession. Marketing is more complex still and there are plenty of brokers out there in need of direction, writes Rachel Gordon.

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