Aggregator market set to shrink, claims Beachcroft

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According to Beachcroft's report Learning to live with the Aggregator, aggregator sales growth will slow and then plateau, with the estimated ceiling of 60% of motor insurance sales capable of being reached within the next two years. This follows sharp growth from 27% of motor market share in 2007 to 38% in 2008.

It was also felt the market is ripe for consolidation, as the need to generate large revenue streams to fund big advertising budgets combines with the pressures of slowing sales growth.

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