Aggregator market set to shrink, claims Beachcroft


According to Beachcroft's report Learning to live with the Aggregator, aggregator sales growth will slow and then plateau, with the estimated ceiling of 60% of motor insurance sales capable of being reached within the next two years. This follows sharp growth from 27% of motor market share in 2007 to 38% in 2008.

It was also felt the market is ripe for consolidation, as the need to generate large revenue streams to fund big advertising budgets combines with the pressures of slowing sales growth

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