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Aviva

Aviva is one of the largest and most recognised UK insurance brands, with more than 320 years of heritage. As a composite insurer, we can provide customers with a wide range of insurance and savings products - from commercial and personal lines to health insurance and pensions, investments and asset management. Using technology and our expertise we try to prevent bad things from happening to our customers in the first place, helping our 33 million customers defy uncertainty and look to the future with confidence. We are the only large scale, multi-line insurer in the UK, our home market. We also have a strong presence in selected markets in Europe, North America and South-East Asia. We focus on markets where we can achieve scale, profitability and competitive advantage.

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Brace yourself

While businesses have become more vigilant in preparing for the worst, insurers must make certain they provide suitable risk management. Liz McMahon explores how brokers are getting in on the act

Back to business

Janice Deakin, corporate sales director at Aviva UK general insurance, is busy explaining to brokers Aviva's strategy as it seeks to push up rates and keep commissions under control, writes Andrew Tjaardstra.

Brand strategy

Advertising is difficult but it pays to do it well - even more so in a recession. Marketing is more complex still and there are plenty of brokers out there in need of direction, writes Rachel Gordon.

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