InsurTech Futures: Customers demanding “digital first”
Fujitsu study reveals that insurance consumers want to interact with providers on digital platforms.
A European-wide study by Fujitsu has highlighted the shift in consumer interaction with their banks and insurers as 'digital-first' demand continues.
According to the 7,000 consumers surveyed, digital plays an increasingly prominent part in their banking and insurance interactions, with more than a third (37 percent) threatening to leave their provider if they don't offer up-to-date technology.
"Digital is transforming each and every aspect of society and this has irrevocably changed consumer
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