FCA Schwarzenegger PPI campaign reaches 32m

PPI FCA Arnold Schwarzenegger 2

The Financial Conduct Authority (FCA) has said its PPI campaign “significantly increased awareness” of the claim deadline among consumers.

According to the watchdog, the initiative, designed to make the public aware of the PPI claimant deadline on 29 August 2019 and explain how to check for PPI, reached 32m people.

The campaign also led to 6.2m people visiting the FCA’s dedicated PPI website and 110,000 calls to the FCA’s dedicated PPI helpline.

The initiative reportedly cost £42m. It was

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