Ploughing on.

Brokers worried about the downturn in the agricultural market should get back to basics, says Lance Harvey, and build on their existing client base by working towards a three-way relationship between broker, client and insurer.

It is not difficult to understand the current plight of the small to
medium-sized broker, whose business depends significantly on the
agricultural market.


Foot and mouth is only the latest disaster in a series of brutal economic,
political, regulatory and disease-related factors that have struck hard at
their client base. It seems market conditions can only get worse following
the terror attacks in the US, so what is the rural broker to do in the
face of this remorseless squeeze? There might just

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