Management

Get your business fighting fit

Following his latest training session with Axa Commercial Lines and Personal Intermediary’s chartered broker partners, Henk van der Laan reveals the secrets behind the modern management style and how brokers can adapt it to their own business.

Sentiment survey: Bridges to build

The latest Sentiment Survey charts brokers’ expectations of the Financial Conduct Authority, the future of telematics and reactions to compulsory commission disclosure. Andrew Pearce reports

How to… measure the impact of digital marketing

▶ In the final instalment of our three part series on how brokers can promotes themselves to current and future clients, Ralph Savage looks at a selection of tools for measuring the impact of digital marketing campaigns.

Running the risk

How can you ensure an employee who’s leaving cannot take clients and information with them? Peter Done explains

Market moves: The show’s over

As the Olympics left London, along with the cheery and well-mannered attitude they brought to the city, so it seems that a wave of senior figures in industry decided to move on last month.

Making PPC pay

Many brokers have lost faith in pay-per-click advertising on search engines but, with the proper planning, it can work, says Kevin Taylor

Let customers tell their stories

▶ In the first of a three-part series, Insurance Age looks at how brokers can promote themselves to current and potential clients through the full range of media available. This month focuses on the advantages of regional marketing and public relations.

Market moves: Blockbuster moves

Cinema-goers are currently flocking in their masses to see Batman take his final stand against deadly villain Bane. It comes just a few weeks after Spiderman came back to spin to his web once more against perilous enemy, the Lizard. What has this got to…

Market moves: Silly season for appointments

The summer ‘silly season’ is just around the corner, when pickings are thin for newspapers and trade magazines. However, in the run up, there has been no dearth of appointments with brokers seemingly hell-bent on outdoing each other in the recruitment…

Editor’s letter - July 2012

“Aviva, not content with changing its regional offering, again, has set tongues wagging with its abrupt departure from Broker Network”

Summer time

This summer will provide a rare moment of regulatory tranquility, says Jill Hambley

Let the games begin

Excitement for the Olympics is growing, but employers must be prepared for travel chaos, increased holiday requests and unscheduled absenteeism, explains Peter Done

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