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Broking success: Taking on the big boys

Portmore Insurance Broker’s director Graham Jacobs tells Caitlin Morrison how the company is able to compete with the nationals and why they like complex business

How did the business get started?

Both mine and Paul’s [Chapman, co-director] background is in the City. We were both Lloyd’s brokers for too many years to mention. At varying times we both moved and ended up running the Southampton branch of Robert Fleming Insurance Brokers. At that time we got to the point where we felt that we wanted to do something on our own. We were getting tired of working for other people and felt that there was an opportunity. The Financial Services Authority had just

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