Amanda Blanc

Axa plans Biba personal lines revamp

Axa is planning to launch three new personal lines products as part of a strategy overhaul to be unveiled at the upcoming British Insurance Brokers' Association (Biba) conference.

Blanc promises big changes within six months

Axa’s Amanda Blanc has promised brokers that they will see substantial changes to its relationship management approach within six months as the insurer brings personal lines intermediary and commercial lines into one structure.

Blanc: Restructuring is not about cost

The restructuring by Axa to bring its personal lines and commercial lines intermediary business back together will allow the insurer to take a more ‘holistic’ approach to broker relationships, CEO Amanda Blanc has told Insurance Age.

Right move, wrong time?

Axa’s ambition to grow in the current soft market is high risk but there may be some sound strategic reasons why it is trying, explains Tony Cornell

Products roundup: Blanc divorces simple from complex at Axa

Amanda Blanc’s long-awaited strategy for Axa Commercial is unveiled this month and she is confident that it is what brokers want and need from an insurer. The division of simple and complex risks certainly seems to make sense and brokers may welcome the…

Blanc sets record GWP target

Amanda Blanc has vowed to surpass Axa Commercial's gross written premium (GWP)record by writing £1.2bn worth of business by 2015.

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