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Blanc: Restructuring is not about cost

Amanda Blanc

The restructuring by Axa to bring its personal lines and commercial lines intermediary business back together will allow the insurer to take a more ‘holistic’ approach to broker relationships, CEO Amanda Blanc has told Insurance Age.

Ms Blanc, who has been leading both Axa Personal Lines Intermediary and Axa Commercial Lines since Steve Hardy stood down as personal lines CEO in June 2012, said there was “absolutely no intention” of cutting jobs as a result of the restructure.

“The whole focus (of the move) is to refocus the business around the customer and around distribution,” she explained. “It’s not about cost.”

While Ms Blanc stated that she expected a good reaction from brokers, she also admitted that it could take some

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