Aviva

Back to business

Janice Deakin, corporate sales director at Aviva UK general insurance, is busy explaining to brokers Aviva's strategy as it seeks to push up rates and keep commissions under control, writes Andrew Tjaardstra.

Brand strategy

Advertising is difficult but it pays to do it well - even more so in a recession. Marketing is more complex still and there are plenty of brokers out there in need of direction, writes Rachel Gordon.

Two decades of growth

A major transformation for this independent, regional insurance broker has taken place over the last two years, writes Andrew Tjaardstra.

Opportunity knocks

Despite the frightening economic statistics reigning down on us, seemingly hourly, this year could b...

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