Aviva
Aviva are the UK’s leading diversified insurer, with businesses spanning insurance, wealth, and retirement. They also have major operations in Ireland and Canada. Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over 12 million customers. Aviva offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. They also operate in the London market through their Lloyds syndicate, Probitas. In personal lines, they offer motor, home, travel, breakdown, pet and gadget insurance. They operate their own garage repair network and completed the acquisition of Direct Line in July 2025. They have been taking care of people for more than 325 years, in line with their purpose of being ‘with you today, for a better tomorrow’. In 2025, they paid £31.9 billion in claims and benefits to their customers.
Brokers are still making their mark in personal lines
Brokers are retaining their customer appeal in personal lines despite the growth of insurance aggregators - though they must remain in tune with customer needs to stay ahead, according to new Aviva research.
Polly C – the hottest insurance gossip
Polly’s attention has been drawn to a tricky situation facing brokers and their insurer accounts.
Profile: Trading more efficiently
Growth in online commercial trading is creating an efficient market, Aviva’s regional broker director Gareth Hemming tells Martin Friel
Insurance Age launches new broker-only technology event
A new event to help bring brokers up to date with the latest trading technologies and how they can improve their businesses, has been launched.
HNW broker MWA opens Liverpool office
Mercury West Associates (MWA) has opened its first North of England branch in the city of Liverpool.
Products: Aviva makes 90% online claim
Aviva has claimed it now transacts 90% of its commercial package products online after it added three products to Fast Trade, its online trading platform.
Select & Protect enhances product and trading platform
Select & Protect has announced the addition of Groupama to its underwriting panel as part of a re-launch of one of its home insurance products.
And finally... what have you done for brokers lately?
Pushing into new sectors, listening to what they have to say and championing them on the small screen. Janice Deakin, tells us how she has been nurturing brokers.
PPI tops list of complaints about general insurance
Complaints made to the regulator about payment protection insurance (PPI) came second only to complaints made about banking last year.
Aviva expands Fast Trade product range
Aviva has added three new products to Fast Trade, its online trading platform, and has claimed that it now transacts 90% of its commercial package products online.
Review: Business combined policy for metal manufacturers
This product has been reviewed by brokers and rated from one to five stars, based on the policy’s key benefits.
Aviva's UK GI business sees boost in premium and profit
After four quarters of consecutive growth, UK GI net written premiums increased 5% to £4bn (2009: £3.86bn) and operating profit for UK GI and health also rose 8% to £579m (2009: £535m).
Products/schemes: Brokers home in on landlord sector with an assortment of product launches and revamps
A host of recent product launches seems to indicate that industry appetite in the landlord sector is increasing.
Products/schemes: Policyfast wins Homework deal
Policyfast has secured a deal with Aviva to provide the insurer's Homework cover electronically to the broker market for the first time.
The consolidator bubble: refunding lessons
Tony Cornell reflects on the problems of excess capital in the market and the effect on long-term growth.
Reportage - SME: a blossoming romance
The SME love affair has been flourishing for a while, but what does the term actually mean? With nearly all UK enterprises falling into this category, Liz McMahon explores the sector's diverse needs.
Products/schemes: What Insure launches IP product that can be tailored to individual needs
Online wholesale distributor What Insure has released an income protection insurance product offering what it says is a "modular approach to levels of cover".
News analyisis - income protection: Aviva's short-term IP launch to support creditor market
Aviva is the latest insurer to confirm its commitment to the creditor market with the release of its short-term income protection (IP) product.
Policyfast in Aviva homework cover deal
Policyfast has announced an exclusive deal with Aviva to provide the insurer’s homework cover electronically to the broker market for the first time.
Insurance Age blog: Sports people as biscuits, insurers as presenters
If you have never listened to Fighting Talk (Radio 5, Saturday 11am) then you are missing a trick. One of the staple jokes is ‘sports people as biscuits’ where Seb Coe becomes a Viennese Whirl, or Gareth Southgate is likened to a digestive, a good honest…
NIG defends “Guarantee to Beat” pricing strategy
NIG is promising brokers it will beat premiums by up to 5% on business held or quoted with 15 major insurance companies in the UK market.
Post Intelligence Benchmarking: How do insurers measure up in the high net worth market
High net worth clients demand a high standard of service, as do their brokers, but which insurers are delivering it? Peter Joy unveils the answer.
Motorists happy to misrepresent to obtain cheaper car insurance
Research from the Association of British Insurers (ABI) has revealed that the majority of motorists are prepared to misrepresent a risk to get cheaper car insurance.