Aviva posts improved COR in first quarter 2011 results

Andrew Moss chief executive officer Aviva

The insurer added that its combined operating ratio for general insurance in the UK had also improved to 98% from 104% in the first three months of 2010 putting it on track to meet its full year target of 97%.

Aviva claimed that its brand strategy was working well with measurable improvement in awareness and 580,000 new motor customers since the start of 2010 including 118,000 in the first quarter of 2011.

The increase has resulted in motor customer numbers reaching two million. Net written

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