Products: Launches show sea change for insurers

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Direct insurer Esure has revealed its intention to move into the broker market with the launch of Esure Broker, while Aviva performed a u-turn by announcing its intention to return to the aggregator space.

Jon Morrell is to head up the new venture which Esure hopes will create a third revenue stream for the business as it heads towards IPO.

The first task for Mr Morrell is to build a broker panel to capitalise on the volume of
non-core business that the Esure and Sheilas’ Wheels brands both

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