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Interview: Sue Coffey, Covéa

Sue Coffey Covea

With no distractions and a clear strategy centred on five core products, Covéa personal lines director Sue Coffey tells Jonathan Swift the insurer is keen to grow its share of the regional broking market, by sticking to what it is good at.

Covéa personal lines director Sue Coffey is keen to stress – repeatedly during our chat –  that the insurer is “open for business”.

In that sense she is no different to many insurance executives up and down the land mentioning the mantra of the moment as we close in on the annual British Insurance Brokers’ Association conference in Manchester in May.

For Coffey though, the proclamation comes on the back of a period that might have seen less resilient and determined people wave the white flag. But

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End of Year Review 2025: Gambit Insurance Solutions’ Ajay Mistry

Founder and director of Gambit Insurance Solutions and co-Chair of iCAN Ajay Mistry believes small brokers need to be more assertive in the soft market and predicts at least one insurer will launch a product in which over 80% of the commercial underwriting workflow is transparently AI-driven.

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