Aviva "disappointed" after watchdog bans Aviva Drive app ad

Cars on forecourt from above

Aviva has expressed its disappointment after an advert starring ex-Formula One driver David Coulthard has been banned by the Advertising Standards Authority (ASA) for promoting reckless driving.

The 60-second long ad for the Aviva Drive telematics app featured Coulthard, as a taxi driver, driving at excessive speeds whilst performing various stunts on public roads.

It further featured on-screen text that stated “WARNING Conducted under a controlled environment. Do not attempt to recreate”.


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