In conversation with Thunderhead: Customer engagement and the need to shift from an ‘inside-out’ to ‘outside-in’ culture

There is a lot of talk about enterprises changing their cultures from ‘inside-out’ to ‘outside-in’, but what does this mean, how does this impact the customer and who is best positioned to oversee it?

In this video, Thunderhead chief technology officer Ray Gerber speaks to Post editor-in-chief Jonathan Swift about the significance of this shift; the impact of social media and Big Data; and the role of the CIO in facilitating change.

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