Incredible year for insurance marketing
Insurance is exciting; it hangs out with the stars; supports the biggest and best football teams; has created a new character that has captured the hearts of the nation and parties with the odd rock star. Andrew Tjaardstra , editor of PB , writes about decision by Aon to replace AIG as the sponsor of Manchester United and the launch of Aviva.
Aon and Man U
Aon's decision to sponsor Manchester United, replacing AIG, has shocked the insurance world. Since when does a commercial insurance broker have the nerve to be so high profile and so confident with its money? Vodafone, yes; AIG, possibly, but Aon? No details were announced but is thought to be one of the most expensive sponsorship deals of all time with reports suggesting that £20m is set to be spent by the broker each year for four years. Although we will have to wait until next
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