Old chestnut is still a hot topic

The recent Professional Broking Roadshows provided evidence that an age-old debate is being played o...

The recent Professional Broking Roadshows provided evidence that an age-old debate is being played out - right down to the wire. It is a fact that some brokers that deal in standard personal lines are surviving very well. But, it is one almost exclusively at odds with the commoditisation of these products, which is key to insurers' survival.

At the roadshows in Glasgow and Bolton, Norwich Union found itself in the firing line for such diversification, with brokers gasping at the notion they

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