A non-standard approach.

Next month will mark Orion's first year in the non-standard motor market. Tim Collison spoke to Rob Ryan and his team about their underwriting and marketing strategy.

Non-standard motor is a strange class of business. It is defined
largely by default - anything the standard market does not want to
touch.


For many years the convicted drink driver and the 18-year-old in a
high-performance sports car were shunned by underwriters. But with the
advent of niche marketing, such risks found favour with specialist
insurers such as St Paul and Insurance GB.


However, the market is changing once again. Many of the niche non-standard
players are finding it impossible to survive

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: