Countrywide brokers take the lead with proactive marketing.
A group of Countrywide brokers are beating off the competition in the household market and achieving...
A group of Countrywide brokers are beating off the competition in thehousehold market and achieving well above average conversion rates using
simple direct market activities.
The group of 60 Countrywide members have been using household and motor
leads provided by Experian and CSL on a pilot basis since last July.
Several of the brokers have recorded conversion rates of up to 7% from
their direct mailings.
Tony Mellor, marketing manager of Countrywide, said: "Responses to this
type of mailing are
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