Broker Expo 2025: The more specialist the broker, the stickier the customer
Specialising and being an expert in a field means “your customer base will be stickier,” Simon Mabb, head of UK regions at AssuredPartners, claimed this morning.
At the Broker Expo 2025 in Birmingham, Mabb, pictured second left, said: “And it’s very much still an advised sale, even when using technology to take out some of the hard work to allow [staff] to spend more time with the customer, whether that be over the telephone or face-to-face.”
RelatedInterview: Superscript CEO Chris Barclay Biba 2025 Countdown: Markel’s Jo SykesHowever, in The Broker of 2030 – surviving and thriving in a disrupted market session, he did also note there is a place for
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