The home front.
Emergency domestic assistance service is a valuable feature in a ruthlessly competitive market. Steve Banner considers the various options available in the household sector.
Aon's August acquisition of AA Home Assistance for an undisclosed sumserves to highlight how important the provision of an effective domestic
emergency service has become to insurers and brokers. The utilities also
make use of these schemes to sell cover to householders against, for
example, domestic leaks not involving the water company's own pipes.
Provision of these services is invariably outsourced to third parties with
experience in dealing with other types of emergency. Hence the
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