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Competing with direct writers on their terms is not conducive to broking but the trend towards opening broker divisions could halt the brain drain of underwriting talent.

The continuing deterioration in the industry's service standards is,
I feel, a by-product of the current strategy to mechanise the distribution
chain.


A year or so ago I recounted a conversation I had with a chief executive,
who claimed his company could no longer afford the luxury of employing
underwriters for the likes of motor insurance. The cost savings achieved
in closing local branches far outweighed the ability of first-hand
experience gained over generations.


This somewhat selfish attitude

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End of Year Review 2025: Axa Retail’s Matt Field

Matt Field, intermediary director at Axa Retail, hails the insurer’s domestic violence proposition; keeps a keen eye on its NPS; and predicts new entrants to shake up the retail personal lines market, with a particular focus on data and technology.

End of Year Review 2025: Allianz Personal’s Graham Wright

Graham Wright, managing director – broker (interim) at Allianz Personal, acknowledges customers have benefited from the soft market, muses about whether consolidation has suppressed new entrants and keeps his cards close to his chest over the insurer’s plans for 2026.

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