Horses for causes.
With only half of Britain's horse population currently insured it would seem that there is much room for brokers to expand. However, as Steve Banner finds out, it may not be as simple as that.
While every middle-aged executive may cherish ambitions of moving outof the suburbs and into the countryside, clip-clopping down rural lanes on
his own horse apparently does not figure in his daydreams. Now standing at
just below 500,000, the number of leisure horses in the UK is declining
year on year, says Richard Barrett, Pet Plan's sales and marketing
director.
Cornhill subsidiary Pet Plan is a major player in the equine leisure
market, along with NFU Mutual, Equine and Livestock, and a number
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