Broking Success: In the face of adversity

Alan Jayne and Adam Baker

Setting up an insurance brokerage at the nadir of the recession would strike some people as crazy but it was a challenge that co-founders Adam Baker and Alan Jayne could not wait to face. They had been in discussions since mid-2008 and believed the economic downturn to be the ideal time to fly in the face of received wisdom, proceeding to start trading in January 2009. Baker says: "Even though it was the recession, we felt the timing was good because it is when brokers really should be earning

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