Broking Success: In the face of adversity
Emmanuel Kenning meets the founders of Baker Jayne, who set up their brokerage in the teeth of the worst recession since World War II and managed to make a profit in its inaugural year.
Setting up an insurance brokerage at the nadir of the recession would strike some people as crazy but it was a challenge that co-founders Adam Baker and Alan Jayne could not wait to face. They had been in discussions since mid-2008 and believed the economic downturn to be the ideal time to fly in the face of received wisdom, proceeding to start trading in January 2009. Baker says: "Even though it was the recession, we felt the timing was good because it is when brokers really should be earning
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