No more heroes
While many brokers try to accommodate the many changes they currently face, Mark Boon - managing director of La Playa - explains why his firm is unburdened by many of the issues facing brokers today
Mark Boon's career path from 1980s popstar (in New Romantic band The Heroes) to broker may seem like a staggering leap, but his early experiences afforded him an insight into the arts world, which his business now serves.
Having recently celebrated its sixth birthday, Boon's Cambridge-based firm, La Playa, is well-placed for arts business, media business and technology and, growing at 30% year, has ambitious plans to become a top-three player in its chosen niches.
The benefits inherent in starting
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