The next great migration?

Flying geese at sunset

The launch of imarket in 2003 lit the fuse for electronic trading in small and medium enterprise cover but, so far, opinion is divided over whether the money spent on the portal has been a success or a damp squib. Before, during and after the launch of imarket, there were two main reasons for the relatively slow rate of progress in SME compared to personal lines products.

Jonathan Davey, director at SSP, explains: "Home and motor had greater volume with more standardised, straightforward

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