Marketing is key in the recession
Brokers need to embrace this difficult but rewarding necessity
It is clear that we have been witnessing some of the most challenging market conditions in living memory during these past 18 months and, despite some encouraging economic forecasts, they look likely to continue for some time.
One positive effect of these conditions has been the increasing recognition of the role of marketing among the broker community: playing 18 holes then having a gin and tonic at the 19th no longer cuts the mustard. Brokers of all sizes are looking to improve the
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