Marques of quality
Motor insurance is a competitive and contentious market. However, Don Moore investigates recent research that suggests replacement vehicle provision could be the key to competitive differentiation and customer retention
No one is in any doubt that motor insurance remains a tough market.
Perhaps more than in any other area of the industry, competition on price is fierce and that is how most brokers strive to differentiate themselves.
However, recent evidence suggests that, by focusing exclusively on price, many brokers might be missing out on another significant opportunity for building a competitive advantage.
The Bristol Business School recently carried out an extensive independent survey of motorists around the
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