Tailoring to the market
Retail cover is often seen as little more than making up a broker's numbers, but there are many high street specialists that can make it lucrative and worthwhile, writes Charlie Thomas
Seen as the staple of any insurer's books, retail insurance is an area that most brokers will have experienced at some point. Whether providing cover for a chain of stores or insuring the local high street coffee shop, retail insurance has always been a mainstay of the market, so the challenge in a soft cycle is to find an area that remains profitable.
Standard package policies are easy to create and will, for the most part, meet the needs of a shop's proprietor through basic covers such as fire
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