Brokers concerned about reduced choice following Allianz and LV deal
However, experts also see opportunities rising from the merger.
Following the announcement from Allianz that it has bought 49% of LV’s general insurance business, brokers have stated that the coming together of the two providers will reduce choice in the personal lines market.
Allianz noted that the move will see the insurers join forces to create a £1.7bn premium personal lines business under the LV brand, with the insurer planning to own 69.9% long term, paying £713m in total.
While brokers were not surprised by the deal, following market speculation
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
Allianz U-turns on dropping LV brand with deal extension
Allianz has reversed its plans to shift away from the LV brand and has struck a new multi-year deal to continue using it for home, car and pet insurance.
Beazley shareholders give near unanimous approval paving way for Zurich takeover
Beazley shareholders have given the green light for the £8.1bn Zurich deal, with 99.9% of votes cast in favour clearing the way for the transaction to go ahead.
People Moves: 20 – 24 April 2026
Keep up to date with the latest personnel moves in insurance.
Biba 2026 Countdown: UGL’s Derek Coles
Derek Coles, CEO of UGL, suggests Biba is often a tale of two breakfasts, compares Brendan McManus to Ben Stokes and recommends a watering hole for some downtime away from the conference centre.
Ageas and Saga add home to partnership
Ageas UK and Saga have launched a home insurance proposition for the over-50s, labelling the move as a “milestone”.
Bspoke seeks more broker growth with quote-and-buy portal roll out
Bspoke Group has rolled out quote-and-buy portal Bspoke Online, stressing it has been developed specifically for brokers to simplify and speed up trading and policy management.
Hiscox bolsters HNW digital trading with new portal
Hiscox has revealed that a full‑cycle digital portal for its high net worth home insurance proposition is now live.
UK commercial rates dropping even faster
Rate softening in the UK commercial market has hit a new record since the run started just over two years ago, according to the latest figures from Marsh.