Incredible year for insurance marketing
Insurance is exciting; it hangs out with the stars; supports the biggest and best football teams; has created a new character that has captured the hearts of the nation and parties with the odd rock star. Andrew Tjaardstra , editor of PB , writes about decision by Aon to replace AIG as the sponsor of Manchester United and the launch of Aviva.
Aon and Man U
Aon's decision to sponsor Manchester United, replacing AIG, has shocked the insurance world. Since when does a commercial insurance broker have the nerve to be so high profile and so confident with its money? Vodafone, yes; AIG, possibly, but Aon? No details were announced but is thought to be one of the most expensive sponsorship deals of all time with reports suggesting that £20m is set to be spent by the broker each year for four years. Although we will have to wait until next
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- ‘Not right’: Biba CEO Trudgill reveals sad letter of small broker crushed by regulation
- Biba 2024: Aviva not afraid of ‘tough’ conversations, but ‘categorially’ committed to broker PL, says MD Morris
- Biba 2024: Work from home being used as a ‘bargaining chip’ in luring broker talent