Delayed Bluesure proposition now back on track

Bluesure has blamed the delay in getting its new broker-focused business proposition off the ground on differences with its major shareholders.

The company told Insurance Age in November that it aimed to be writing new business through the broker channel by the end of that month. It would be using increased underwriting capacity for motor and household business provided through a new deal with HSBC. However, more than three months down the line, the company is still just preparing to pilot its 'total' proposition with two unnamed brokers.

Tony Martin, ceo, Bluesure, blamed differences in "attitude and mindset" with its major shareholders - South African insurer Santam and HSBC - for the delays. He said: "It took longer in effect to get policy wordings and documentation agreed with all the partners. We had to align our business to their mindset, which involved making changes to systems and documentation. Now it's all signed off and ready to go."

Despite the delay, Mr Martin pledged to write £30m of business and meet its target of attracting 20 to 30 brokers by the end of the year. "We are aiming for a slow and controlled increase in take-up. We're not looking to pile high and sell cheap."